Sports parenting is hard.
You don't have to have all the right words.

EncouragedYou helps sports parents replace pressure-filled reactions with specific words that build connection, confidence, and healthy ownership.

Encourage the kid. Not just the athlete.

What happened?

Tell us what's going on. We'll tell you what to say.

Pick the situation closest to right now. You'll get what your kid may be feeling, what to say, what to skip, and what to do next — before you get in the car.

Start Here

New here? Begin with where you are today.

Five short doors in, depending on what's happening around your kid's season right now.

What Do I Say?

Ten moments every sports parent runs into.

Find the moment you're standing in and get language that's specific to it — not a generic pep talk.

The Signature Series

The Ride Home

“Do you want quiet, encouragement, or help right now?”

Parent Toolkit

Practical things you can print, save, or send tonight.

Built for the moment you don't have time to read an article — you just need the right words.

Podcast · Watch · Stories

For the moments you'd rather listen than read.

Podcast

The EncouragedYou Podcast

Conversations on the parts of youth sports nobody prepares you for — with athletes, coaches, and parents who've been in the car ride too.

Latest episode & all episodes →
Watch

60-Second Encouragement

Short, specific videos for the drive to the game — sports-parent tips and real family stories, none longer than a red light.

Watch the series →
Stories

Athlete, Parent & Coach Stories

What actually changed when one family, one team, or one Sunday-night conversation shifted from pressure to encouragement.

Read the stories →

Why EncouragedYou

Encourage the kid.
Not just the athlete.

I hope this encouraged you, so you can encourage them. — EJ

Meet E.J. Swanson

Athletics can develop incredible kids. But how we parent them through it matters even more.

I’m E.J. Swanson, founder of EncouragedYou, where I help parents navigate youth sports, raise resilient kids, and become the kind of voice their children need in their corner.

My perspective comes from several worlds.

Former Pastor Semi-Pro Athlete Licensed Marriage & Family Therapist Creative Producer Dad

I’ve spent years studying people, relationships, leadership, performance, communication, and what happens when pressure enters the picture.

EncouragedYou brings those experiences together to have practical conversations about youth athletics, parenting, confidence, resilience, failure, pressure, identity, and family relationships.

This isn’t about creating better athletes at any cost.
It’s about raising strong, healthy humans who happen to play sports.

And helping parents remember that long after the races, games, trophies, and seasons are over, our relationship with our kids is what remains.

EncouragedYou